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...market research can offer? Julia Whitehead, director of Ask Joe Public, reveals how to use market research successfullyBroadly there are two types of market research - quantitative and qualitative - and the relevance of either will depend on what sort of information you want to obtain.Quantitative research is driven by statistical data. So, for example, if you want to find out what proportion of the market claim they would buy your product, then quantitative research is what you need to do.There...

...market research can offer? Julia Whitehead, director of Ask Joe Public, reveals how to use market research successfullyBroadly there are two types of market research - quantitative and qualitative - and the relevance of either will depend on what sort of information you want to obtain.Quantitative research is driven by statistical data. So, for example, if you want to find out what proportion of the market claim they would buy your product, then quantitative research is what you need to do.There...

...Market research is an essential for every business. Knowing that there is a sustainable market for your product and understanding what your audience expects from you is vital to a successful business launch Market research can generally be split into two categories; primary and secondary. Desk-based market research, or secondary research, means finding relevant data which already exists, as opposed to collecting your own bespoke research. While it may not be able to answer specific questions, d...

...market research to check there's a market for what you want to sellI'm confident about my product, do I really need to do market research?Every entrepreneur believes in his or her product or service. If it's something you've created yourself, naturally you'll be proud of it. You've developed it because you believe there is a demand for it.However, without reliable market research, how do you really know people will buy what you're offering? You must do market r...

...market research to check there's a market for what you want to sellI'm confident about my product, do I really need to do market research?Every entrepreneur believes in his or her product or service. If it's something you've created yourself, naturally you'll be proud of it. You've developed it because you believe there is a demand for it.However, without reliable market research, how do you really know people will buy what you're offering? You must do market r...

...market research can help your business growWhy do I need to do market research?Market research can enable you to identify your target consumer, find out what they think about your ideas, products or brand and gather insights to help you target the right market.When should I do market research?Market research should be part of your business strategy. It can be undertaken at numerous stages from pre-launch onwards. It's worth bearing in mind that consumers' motivation and behaviour chang...

...market research can help your business growWhy do I need to do market research?Market research can enable you to identify your target consumer, find out what they think about your ideas, products or brand and gather insights to help you target the right market.When should I do market research?Market research should be part of your business strategy. It can be undertaken at numerous stages from pre-launch onwards. It's worth bearing in mind that consumers' motivation and behaviour chang...

...market research. What do I need to know about market research? How long will my market research take? What market research methods would be useful for me? Should I do my own market research or get expert help in? How much will I have to spend on market research? How can I find the right market research agency? How much can I trust the results of market research as a basis for business decisions? How do I know when to stop market researching and go for it?1. What do I need to know about market re...

...market research. What do I need to know about market research? How long will my market research take? What market research methods would be useful for me? Should I do my own market research or get expert help in? How much will I have to spend on market research? How can I find the right market research agency? How much can I trust the results of market research as a basis for business decisions? How do I know when to stop market researching and go for it?1. What do I need to know about market re...

...Market research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, market research will help you develop a successful marketing strategy.Market research helps reduce risks by allowing you to get product, price and promotion right from the outset. It also helps you focus resources where they'll be most effective.Market and marketing researchThere are two ...